Healthy living and clean eating starts with what you stock in your kitchen cabinets and we want to help make those decisions simpler for you. Inspired by the UN SDG (Sustainable Development Goals), we created a set of six values we believe that our food brands should embody to help in your day-to-day health transformation.
The husband-wife duo of Parul and Nitin, with their diverse backgrounds and a common passion came together to give birth to Otito. Parul’s decade long experience of bringing brands together for the perfect user experience and her commitment to mindful consumption was perfectly suited for Nitin’s passion for solving human-centric and complex world problems through usable products and services.
Parul in her 10 years as a fashion entrepreneur and a pioneer in the offline fashion events field started and grew the Black Taxi brand as a unique channel for new and upcoming designers. Showing dominance through curated fashion properties in various Indian cities and abroad, Parul has been an inspiration for many other brands to follow suit. Today, she is continuing on her journey of helping brands succeed while making a difference through the adoption of sustainable fashion & lifestyle goods.
For us education is the most important pillar to help drive adoption of a sustainable lifestyle. A little nudge towards adoption is what we seek
Through his professional career of 20 years Nitin has been guided by a passion for designing with people in mind and how technology can transform businesses, industries and communities. Through a human-centred design lens, he has helped organizations build new businesses and capabilities, deliver new products and services, and established new ways of working.Most recently, he’s quit his job at McKinsey to reinvent his life and he intends to help people do the same through Otito.
We are committed to thoughtfully curating brands that really care about what you and your family put in your body. Otito stands for clean products, transparent processes and above all, helping you transition to a simpler, more sustainable way of life.